Marking 20 Years in Style: FIS Cross Country Invites Fans to Shape the Future of Tour de Ski
Jul 03, 2025·Cross-Country
To celebrate two decades of cross-country skiing excitement, FIS is launching a logo design contest for the 20th anniversary edition of the Tour de Ski 2025. The Tour de Ski – first held in the 2006–07 season – has become an iconic stage race in the FIS Cross-Country World Cup. We invite fans, designers, and even our internal FIS team members to participate in creating a fresh, inspiring logo that captures the spirit of this milestone event.
Contest Overview
The Tour de Ski 20th Anniversary Logo Contest is a public competition to design a new official logo for the 2025 Tour de Ski. This special edition marks 20 years of the Tour’s history, and we’re looking for a logo that celebrates the occasion while reflecting the dynamic nature of cross-country skiing. The winning design will be used as the official emblem for the 2025 Tour de Ski across all promotional materials, events, and media.
What We’re Looking For: An inspiring, original logo that:
Evokes the excitement and endurance of cross-country skiing and snowsports.
Celebrate 20 years of Tour de Ski (e.g. incorporating a subtle reference to 20th anniversary).
Integrates the classic FIS logo elements (the official FIS logo are provided for download to use within your design HERE).
Is versatile and clear, suitable for use in various sizes and on digital/print platforms.
Design Guidelines
When crafting your logo idea, please keep the following guidelines in mind:
Incorporate FIS Branding: The design must include the official FIS logo or its elements (e.g. the “FIS” wordmark with the ski tracks). Ensure the FIS logo is integrated in a respectful and visually harmonious way with your Tour de Ski graphics.
Cross-Country Skiing Theme: The logo should immediately suggest cross-country skiing or winter sport. Consider imagery or stylized elements like ski tracks, a skier silhouette, mountains, snowflakes, or the iconic Final Climb of the Tour de Ski, while keeping the design clean and modern.
Anniversary Element: Since this is the 20th year of the Tour, you may include a reference to “20 years” or “20th Edition” in the design. This could be text or a graphic element (for example, a subtle “20” integrated into the logo). This is optional but recommended to highlight the milestone.
Color and Format: There are no strict color requirements, but the design should complement the FIS color scheme and be visible against various backgrounds. We suggest using a limited color palette for simplicity. The final submission should work well both in color and in monochrome. Vector format (SVG, EPS, or AI) is preferred for the final design, to allow scalability. If you submit a raster image (PNG/JPEG), please ensure it’s high resolution (at least 1500px width).
Originality: All entries must be original creations of the submitter. Do not use any copyrighted material or third-party logos (aside from the provided FIS logo). Your design should be unique and not previously published. By participating, you confirm that you hold the rights to all elements of the design.
Submission Details
We have made the submission process simple to encourage maximum participation. Please follow these steps to enter the contest:
Design Your Logo: Create your Tour de Ski 20th Anniversary logo concept following the guidelines above. You can sketch or use digital design tools – the quality of the idea is most important at this stage.
Prepare Your Entry File: Save your design in a common format (PNG or JPEG for initial submission; the winner will be asked to provide a vector file). Name your file in the format YourName_TourDeSkiLogo.png (or .jpg/.pdf).
Write a Short Description (Optional): You may include a few sentences explaining the concept behind your logo, highlighting how it meets the contest theme (this can be in the email body or a separate text file).
Email Your Submission: Send an email to digitalplatforms@fis-ski.com with the subject line “Tour de Ski Logo Contest Submission”. Attach your logo file (and description, if applicable). In the email, include your full name, affiliation/country, and contact information. If you are part of the FIS internal team, you can mention that as well (internal participants are welcome!).
Submission Deadline: 20th July 2025 is the deadline for entries. Please send your logo design no later than July 20, 2025. Entries received after this date may not be considered, so make sure to get yours in on time.
Important: By submitting a design, you agree that FIS can use your logo for promotional purposes. The winning design will become the property of FIS for use as the official Tour de Ski 2025 logo (with full credit to the designer). If you are selected as the winner, you may be asked to refine the design or provide alternate formats as needed.
